IMPACT OF AWARENESS OF DEEPFAKE USAGE IN MARKETING CAMPAIGNS ON CONSUMER PERCEIVED BRAND AUTHENTICITY. Malete Journal of Accounting and Finance, [S. l.], v. 5, n. 2, p. 312–327, 2025. Disponível em: https://majaf.com.ng/index.php/majaf/article/view/241. Acesso em: 12 may. 2026.