EFFECT OF VALUE PROPOSITION AS A MARKETING STRATEGY ON INNOVATIVE CAPACITY OF THE PERFORMANCE OF PHARMACEUTICAL FIRMS IN KWARA STATE. Malete Journal of Accounting and Finance, [S. l.], v. 3, n. 1, p. 288–304, 2023. Disponível em: https://majaf.com.ng/index.php/majaf/article/view/78. Acesso em: 22 apr. 2026.